Q3 2015: INDUSTRY REPORT

On-Premise traffic continues to moderate through early October, Spirits grab share of alcohol

  • Traffic to the on-premise remained weak during the 4-weeks through 10/4/15 – down 1.4% y/y – but above the YTD trend (down 1.5%) and above the last 12 weeks (down 1.8%).
  • Share changes between alcohol beverage categories: Spirits unit share of alcohol gains increased from +0.8% YTD to +1.3% over the latest 4 weeks. Beer unit share was down 1.0% during the latest 4 weeks (weakening from down 0.8% YTD). Wine share was down 0.3% (vs. flat YTD).
  • Total Alcohol: Total alcohol units sold were down 3.6% during the 4 weeks (vs. down 2.8% YTD)
  • Beer: Beer unit growth was down 5.8% during the latest 4 weeks vs. down 4.6% YTD
  • Beer Segments: Imports’ y/y share change improved to +0.3% during the 4 weeks (up from -0.2% YTD); Cider reached flat y/y share gains during the 4 weeks (down from +0.2% YTD); Craft’s y/y share gains were below trend: slowing from +0.9% YTD to +0.6% during the last 12 weeks and +0.3% during the latest 4 weeks; Premium Light’s y/y share loss moderated to -0.8% on the 4 weeks (versus
  • -1.2% YTD).
  • Overall Spirits: Spirits unit growth was down 0.3% during the latest 4 weeks, above the -0.7% YTD trend.
  • Spirits Categories: Segments gaining y/y share of spirits during the 4 weeks were Tequila, Irish, Vodka (newly in positive territory), Gin, and Brandy. Bourbons/Blends (including flavored), Rum, Cordials, Scotch were share donors.
  • Craft Spirits: Domestic Craft Spirits y/y share gain increased to 3.0% over the latest 4 weeks versus 2.7% YTD.
  • Overall Wine: Wine volumes were -5.5% during latest 4 weeks vs. down -2.9% YTD.
  • Wine Varietals: YTD the largest y/y volume share gainers have been Cabernet Sauvignon, Prosecco, Sauvignon Blanc, Red Blend and Moscato, while the largest share donors were Merlot, Chardonnay, Riesling, and Pinot Gris.