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GuestMetrics Releases Full Year 2012 Cocktail/Flavor Trend Results

FOR IMMEDIATE RELEASE LEESBURG, VA (January 7, 2013) According to GuestMetrics, based on its extensive proprietary database of POS transactions from restaurants and bars, sales of cocktail drinks grew +1.9% in 2012 compared to 2011, which was disproportionately driven by sales of flavored drinks. The data is based on analyzing 24 months of data representing […]

ABI, MillerCoors and HUSA continuing to lose ground to crafts in on-premise.

 FOR IMMEDIATE RELEASE LEESBURG, VA (December 17, 2012) According to GuestMetrics, based on its proprietary database of POS transactions from restaurants and bars, Anheuser-Busch InBev, MillerCoors, and Heineken USA all lost share to craft beers in on-premise during 2012.  “Looking at the first 9 months of 2012 versus the same period in 2011, ABI, MillerCoors, […]

Brown spirits taking share, with Jameson and Makers Mark leading the charge

FOR IMMEDIATE RELEASE LEESBURG, VA (December, 10, 2012) According to GuestMetrics, based on its proprietary database of POS transactions from restaurants and bars, looking at the eleven sub-categories within the spirits category, brown spirits have achieved large share gains at the expense of white spirits.  “Comparing the first three quarters of 2012 against the same period in […]

Rapid proliferation of Craft Beers at Restaurants and Bars in 2012

GuestMetrics Measures the rapid proliferation of craft beers in 2012.  FOR IMMEDIATE RELEASE LEESBURG, VA (December 3, 2012) According to GuestMetrics, based on its proprietary database of POS transactions from restaurants and bars, there was a rapid proliferation in the number of craft brands carried in on-premise during 2012, which has been one of the […]

A “hollowing out the middle” in spirits, with the Super Premium and Value segments gaining share

FOR IMMEDIATE RELEASE LEESBURG, VA (November 28, 2012) According to GuestMetrics, based on its proprietary database of POS transactions from restaurants and bars, looking at the four price segments in the spirits category, the two price segments in the middle have been under-performing the upper and lower ends of the price spectrum.  “Comparing the first […]

Craft beers continuing to win share from premium and imports in on-premise

Craft beers continuing to win share from premium and imports in on-premise.  FOR IMMEDIATE RELEASE LEESBURG, VA (November 26, 2012) According to GuestMetrics, based on its proprietary database of POS transactions from restaurants and bars, craft beers continued to take aggressive share from premium and import beers over the course of the first nine months […]

Guestmetrics Launches Business Intelligence Services

GUESTMETRICS LAUNCHES ITS BUSINESS INTELLIGENCE SERVICES FOR SUPPLIERS AND OPERATORS Leesburg, VA (November 12, 2012) – GuestMetrics LLC is pleased to announce it has launched its business intelligence solutions serving restaurant and hotel operators, as well as food & beverage suppliers and distributors to the hospitality industry.  GuestMetrics provides operators with the reporting tools they […]